The Challenge

Febelauto collaborates with partners and stakeholders across diverse technical domains. With stakeholder interactions already centralized in the member portal, the organization moved to consolidate campaign management in a unified engagement platform.

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A 360-degree view of persons and companies: Febelauto completes customer or member data with relationships, specific attributes, technical competencies or points of interest, and memberships such as submitters, storers, recyclers. The extended deduplication functionality makes merges between existing persons or companies without loosing data.

Autonomous campaign creation tools: The solution integrates easy to use template builders for emails and registration forms, with seamless feedback from the marketing automation tool. Febelauto can autonomously create custom registration forms and links without external support.

Smart automation: The platform needed to support automated campaigns with embedded links to data collection dossiers and data registration forms, truly integrating data capture processes reducing time for follow up.

The Solution: Febelauto benefits from a truly integrated application to naturally increase engagement with its members and stakeholders. Next to newsletters and events registrations also business processes (quick dossiers) can benefit from campaign management to get executed. Member data gets continuously improved.